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Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts

Friday, August 31, 2012

How Does SEO & Social Media Work for Dentists?

Websites & Facebook for Dentists

For the past 2 years we have been re-developing websites with a technology that Google embraces. For those clients who have been on our SEO & Social Media program with a new website for at least 6-months or longer we have some pretty impressive results (See the attached report).
You may want to see the type of reports we provide to our clients —http://www.infostardentalwebsites.com/reporting
You may also want to see what our clients are saying about this new approach  –
http://www.infostardentalwebsites.com/testimonials, we can make a difference. The Internet is now the No.1 marketing channel for new patients in dentistry and when it’s done correctly it has a much higher ROI than any other form of advertising. I would like to help. I am requesting a telephone appointment to discuss some details.
facebook dentist stats
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Dental Website Design Solutions

Patients expect their dentist to have a dental practice website. Your dental website is the first impression of your practice. It is your 7 days a week, 24 hours a day color brochure that establishes a connection between you and potential dental patients. Patients would rather view your dental website than telephone the office. When your website creates familiarity and comfort for your potential dental patient they are more likely to pick up the telephone to schedule an appointment. InfoStar can provide a dental website design that will rise to the top of search engines and create a favorable impression for your existing and potential dental patients.

Search Engine Optimization: What we do to promote your dental website…

  • Analysis of website competition
  • Research Google & validate search terms
  • Custom SEO formula implementation into your website
  • Daily monitoring
  • Weekly search term performance tracking
  • Weekly on-going website updates to keep your dental website high in the search engine rankings
  • Monthly Client Reports on the websites search ranking progress
Combined with SEO, Social Media Marketing plays an important role in achieving and maintaining top search results and can contribute immensely to an overall Internet marketing program.

Facebook for Dentists & other Social Media

Social media marketing is a very popular way to attract new patients. Social media marketing can reach patients who may already have a dentist or attract a patient who was not even looking for a dentist. Social media enhances your branding as it increases more touches to your web site. A well run Internet marketing program will accomplish two things; 1) add value to your web site in its quest to have it ranked onto page 1 in a search, and 2) produces new patients who were not even looking for a dentist. There is an art to integrating everything together. It requires an experienced professional to implement, monitor and edit your Internet marketing program.
InfoStar offers a Premier SEO and Social Media package that includes among other things a language translator, page titling, YouTube videos, Blogs, a Patient review module, Inter-linking, back-links, content criteria, searchable page titling, individual page IP addresses, call-to-action web site advertising, a business Facebook, a Google Plus account, Twitter, a Internet video commercial, a smart-phone application, and more. The best part is in addition to creating and integrating all of these assets is that InfoStar monitors, services and edits everything for you daily/weekly/monthly. We don’t just make the assets, bump fists and leave. We become your partner in success. We do everything for you and we encourage you to participate as much as possible. We don’t require a signed term agreement. We will earn your business month-after-month.
There are over 1 billion daily users participating in social media. How many of them are you attracting from your community to your practice? Do you know how? We do!

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL
infostar productions logo

Wednesday, November 9, 2011

The No.1 Marketing Channel for New Patients

Dental Marketing For Your Practice on the Internet

How good does your website look compared to your competitors?
Find out how we can affordably help! (916) 988-2323

Everything is going to the Internet.  You need to become more involved with Internet marketing in order to put new patients into your chairs.  The vast majority of dentists across the county are re-directing their marketing dollars from paper advertising (yellow pages, post cards, etc.) to the Internet and are experiencing a much greater return on investment (ROI).  A properly developed web site is extremely important; however, a web site alone does not constitute an Internet marketing program.  It is a very important piece, but you need more.   A successful Internet marketing program is where the visitor ends up on your web site who was not seeking your web site.

How to be found on the Internet

There are three ways for your web site to be found: 1) type in the web sites domain name or search for the doctors proper name or practice name, 2) perform a Google keyword search that involves the cities name and your search term;  e.g. Los Angeles dentist, Orlando implant dentist, veneer dentist in Kansas City, etc., or 3) by in-coming links to your web site from outside sources; e.g. social media marketing, back-linking, advertising, etc. 
 Be careful, the industry is full of scammers who will promise you the world.  No offense intended, but most dentists know what they should be doing and where they need to be, but are naive on how to get there so they make decisions based upon price, thinking it limits exposure and risk only later to be disappointed when they don’t achieve the expected results.   Do some research.  Get some endorsements.  It takes constant work to create a successful Internet marketing program.  There are a lot of components to be integrated.  You have to have a well developed web site, not just a pretty one, but one that embraces today’s technology and search criteria.   You need a comprehensive SEO program for your site to list on page 1 in a search.  You need to become pro-active in seeking new patients.  Don’t just wait until they find you, go after them.  Social media marketing is a very popular way to attract new patients.  Social media marketing can reach patients who may already have a dentist or attract a patient who was not even looking for a dentist.  Social media enhances your branding as it increases more touches to your web site.  A well run Internet marketing program will accomplish two things; 1) add value to your web site in its quest to be ranked onto page 1 in a search, and 2) produces new patients who were not even looking for a dentist.  Seek a  professional to implement, monitor and edit your Internet marketing program. 
 InfoStar, the exclusive Seattle Study Club web site partner,  offers a Premier SEO (search engine optimization) and Social Media package that includes among other things a language translator, page titling, YouTube videos, Blogs, a Patient review module, Inter-linking, back-links, content criteria, searchable page titling, individual page IP addresses, call-to-action advertising, a business Facebook, Twitter, a Internet video commercial, a smart-phone application, and more.   The best part is in addition to creating and integrating all of these assets InfoStar monitors, services and edits everything for you daily/weekly/monthly.  They don’t just make the assets, bump fists and leave.  We become your partner in success.


infostar productions logo

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL