Facebook Star Reviews for Your Dental Practice

Facebook Draws Focus to Dental Patient Reviews

If you haven’t noticed yet, Facebook is creating a new way for your dental practice to expand influence and exhibit your office’s credibility. TechCrunch recently reported Facebook is expanding the use of Star Reviews on business pages. While these Reviews have been around for some time, this minor shift will make the reviews your dental practice receives on Facebook much more prominent on it’s Facebook page. A rating from 1 – 5 stars will show right below your dental office’s name along with a link to reviews written by your patients. These new social media changes can create an awesome first impression for potential dental patients and expose your office to a much larger audience.

How do Facebook Reviews Help your Dental Practice?

In order for these new Facebook changes to work, it’s important to consistently encourage patients to visit your Facebook page and to leave a review about their dental experience–and of course because you’re so awesome they’ll give you 5 Stars. When they do this, the review shows up on their own timeline, seamlessly broadcasting your local dentist office to all of their friends, offering instant local advertising (read: “new potential patients”). In addition, with each positive review, your office gains a stronger online reputation. It’s just like old-fashioned word-of-mouth advertising! So, your patients rate your office and tell their friends how easy their root canal was or how much they love their dental implants. Before you know it, Jane Doe is calling you to schedule a cleaning because John Smith said your office has the friendliest staff he’d ever met.

So, next time you’re staff is chatting with a patient, mention your practice’s Facebook page and ask them to leave a review. Consistency is key to helping you gain priceless recognition in the ever-changing realm of social media.

Is Your Dental Practice Doing Social Media Right?

Is your office all setup with a Facebook account but not sure about what to do with it?  Here at InfoStar Productions we have an experienced team of social media professionals. Facebook is a very popular way to attract new dental patients. If you need help or your staff needs mentoring, give us a call today and ask about our social media services for dentists (800) 889-422

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL

Why should your dental practice be involved with social media?

Social Network Marketing for Dentists

Did you know that Facebook is the largest search engine out there! We often get new clients who come asking us for help on how to take down negative comments left from disgruntled patients across all social media platforms. Just because your dental office doesn't have an official dentist business page, doesn't mean you don’t have a presence on Facebook.

Why Social Media for my Dental Practice?

Get Your Practice Found

By having a professional set up your dental office’s Facebook page and other social media accounts, you ensure they are optimized to be found. This is similar to having your website created with Search Engine Optimization (SEO) to be ranked well on Google.

Today with Facebook, Twitter, YouTube and Google+ there are millions if not billions of social media users online daily. Your dental practice will benefit from having a marketing presence in this ever-expanding network of people.

Gain New Dental Patients through Social Media

Social media marketing reaches patients who may already have a dentists and weren’t even looking. Conversion leads are an average of 13% higher when they come from social media.**

This is because once your regular patients like, comment, and share your Facebook posts- all of their friends see it! This domino effect builds your dental office branding, increases website hits, and brings you new patients. Integrating social media, SEO, and your website is an art form. It requires an experienced team of professionals to implement, monitor and edit your practice’s Internet marketing program.

Crunching the Numbers on Leads by Social Network**

• Facebook: 52% of marketers have found a customer in 2013
• LinkedIn: 43% of marketers have found a customer in 2013
• Twitter: 36% of marketers have found a customer in 2013

Do you know how to find out how many patients you’re attracting to your business from social networking? We do! 1-800-889-4224

About InfoStar Productions

InfoStar is a dental practice multimedia and Internet production company that has provided successful marketing and patient education tools for the dental professional since 1993. We work with each of our customers to bring their ideas to life. We continually set new standards in media production with affordable pricing, rich quality and FAST delivery.

Products:
- Web Sites - Effective Web Pages, Videos, Customizable
- SEO & Social Media - Facebook, Twitter, Google +, SEO
- SideKick - Chair-side Patient Eductation
- Showcase - Custom Reception Area DVD Presentation

Sources: *http://www.infostarproductions.com/images/info_graphic.jpg%20BIG **http://www.dr4ward.com/.a/6a00e54fd9f0598833019103c8d1f6970c-pi

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL

InfoStar Productions is in the Spring edition of the Seattle Study Club Journal!

Social Media Advertising

We’re all very excited to have our social media services advertised in the Spring edition of the Seattle Study Club Journal!

Benefits of Social Media Marketing for Dentists

It’s like having a billboard on every street corner of your community. Internet marketing is like a popularity contest and the most popular gets the business!

New patients come from social media. We develop and provide daily management for Facebook, Twitter, GooglePlus and more! InfoStar Productions has a full-time experienced team of professionals providing quality updates and call-to-action postings weekly.

InfoStar does everything for you – everyday! We will not only build your social media accounts branded to your website, we will manage, post, update, and change them for you daily/weekly/monthly. We keep in regular contact with your office connecting us with the latest “what’s new and exciting” information.

We invite you to participate! You will always have access to your accounts.

How Does Social Media Fit into a Dental Practice?

Your website, search engine optimization (SEO), and social media all work hand-in-hand. When this entire package is properly created and maintained, you can expect significant positive results.

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL

Internet — What changed over the past 2 years?

How Internet Changes Effect Your Dental Website

Think back two years ago.  The Internet was much, much smaller.  Limited bandwidth and inferior technology limited motion graphics and videos on the Internet.   Google had stopped searching keyword meta-tags…and nobody knew it. Bing was just born.  Facebook was an infant.  There was no Google Plus.  You Tube was just becoming popular.  Social media marketing as we know it today was just  dream.   Tablets and smart-phone were not Internet friendly.

Today, the Internet is huge and it’s still growing out-of-control.   A stifling statistic is that people today spend a much time on the Internet as they do watching television.  There are dozens of new social network components.  Tablet and smart-phone account for 25% of all Internet access.  Facebook has over a billion users worldwide.  Google Plus is making serious noise in the marketing and you can watch TV on the Internet.  Yes, things have changed.  The question is, “Where will it be in 2 more years?”

Where Does Your Dental Practice Website Rank on Google?

Being found on the Internet has become paramount.  Being listed on page1 in a competitive area has become  the jewel of marketing, although a very difficult task to accomplish.  SEO, implemented and monitored by someone who knows what they are doing, has become a valuable commodity.   Even a perfectly developed website is volatile of being listed onto page 1 in a search because Google changes some faction of its search criteria and algorithm values every week.  Nothing stays the same.  Some changes are more significant and impacting than others, but taken as a whole over time these changes impact every website ranking.   Google makes these changes in order to keep a level playing field on the Internet.   The result is that you will require an SEO professional to constantly monitor an make adjustments to your website if you want to be listed onto page 1 in a search.  Look for a professional in the $250-$500 monthly range and don’t sign a terms agreement.  InfoStar Productions charges $350 per month and we will earn your business month-after-month without a contract.

Do Dentists Need Facebook or Other Social Media Marketing?

I am constantly asked if a dental practice should become involved in social media marketing.  I have a quick answer, which is based upon results, “absolutely yes”.  I understand the question, because it is a difficult process to track and/or judge results from social networking.  You will always see some results that you can point to, but its success comes  more in an overall result such as that your phone is ringing more.  What is easily tracked is the number of hits to a website that came from a social media link. 

Social media marketing is like a popularity contest.  

The more visible you are on the Internet the better the results.    Suppose you had a billboard on every street corner in your community, how popular would you be?  That’s what we do for you on the Internet.  We put you everywhere on the Internet in your community and then we integrate and link everything together and with your website.  For those clients who have been of the program for a good length of time we see from 100 to 600 additional monthly hits to a website depending upon market size.  These are hits from people who were not looking for a dentist.  They simply saw something we had placed in the social network that caught their eye and they accessed the website.  It’s called “Pro-active Marketing” and it is the future of dental marketing. We make everything for you and we police, monitor , edit and post everything for you.  Although InfoStar does every everything for you we always invite our clients to participate.  Communication is extremely important.  Understanding all of the components and how they interlink and benefit each other takes experience.  Social media marketing done correctly is an art form.  It takes time and it takes a constant effort.  In my opinion social media marketing will become the No.1 marketing channel for new patients within the next few years.  We are seeing fantastic results today and we are still in the infant stage.  Get involved today!

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL

Successful Internet Marketing

Marketing Solutions for Your Dental Practice

As you know, InfoStar provides a merit of Internet marketing solutions.  We focus on the needs of each client.  As example, if a client is looking to increase its practice brand and Internet popularity, a social media marketing package is a proven successful marketing channel.  Facebook postings are a great way to put your practice on the radar of tens of thousands of people in your local community.  Facebook ads for your dental practice can increase your exposure and build your Facebook following expeditiously.   Facebook ads are still very affordable compared to other on-line marketing opportunities.  We develop the ad and set-up the campaign.  Clients only pay whatever the fee is to Facebook.  Our service is included as part of our social media service package.  

Why Your Dental Practice Needs Facebook

Facebook can be a powerful tool to attract prospective new patients.  It can also be a powerful tool to help enhance the search engine optimization of your web site.  The success of your social media marketing program and your web site feed off of each other.  Each can influence the other and purple success.  Social media marketing directs traffic to your web site.  Traffic enhances a the web sites search engine optimization (SEO).  Visitors who searched the Internet for a dentist in their community need to fine your web site, which is why SEO is vital to get your web site listed on page-1 in a search.  Once they do find your web site we can link them to your social media channels to keep them in the marketing loop.

Call Greg Sconce for more details: (916) 988-2323

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL

The No.1 Marketing Channel for New Patients

Dental Marketing For Your Practice on the Internet

How good does your website look compared to your competitors?
Find out how we can affordably help! (916) 988-2323

Everything is going to the Internet.  You need to become more involved with Internet marketing in order to put new patients into your chairs.  The vast majority of dentists across the county are re-directing their marketing dollars from paper advertising (yellow pages, post cards, etc.) to the Internet and are experiencing a much greater return on investment (ROI).  A properly developed web site is extremely important; however, a web site alone does not constitute an Internet marketing program.  It is a very important piece, but you need more.   A successful Internet marketing program is where the visitor ends up on your web site who was not seeking your web site.

How to be found on the Internet

There are three ways for your web site to be found: 1) type in the web sites domain name or search for the doctors proper name or practice name, 2) perform a Google keyword search that involves the cities name and your search term;  e.g. Los Angeles dentist, Orlando implant dentist, veneer dentist in Kansas City, etc., or 3) by in-coming links to your web site from outside sources; e.g. social media marketing, back-linking, advertising, etc. 

 Be careful, the industry is full of scammers who will promise you the world.  No offense intended, but most dentists know what they should be doing and where they need to be, but are naive on how to get there so they make decisions based upon price, thinking it limits exposure and risk only later to be disappointed when they don’t achieve the expected results.   Do some research.  Get some endorsements.  It takes constant work to create a successful Internet marketing program.  There are a lot of components to be integrated.  You have to have a well developed web site, not just a pretty one, but one that embraces today’s technology and search criteria.   You need a comprehensive SEO program for your site to list on page 1 in a search.  You need to become pro-active in seeking new patients.  Don’t just wait until they find you, go after them.  Social media marketing is a very popular way to attract new patients.  Social media marketing can reach patients who may already have a dentist or attract a patient who was not even looking for a dentist.  Social media enhances your branding as it increases more touches to your web site.  A well run Internet marketing program will accomplish two things; 1) add value to your web site in its quest to be ranked onto page 1 in a search, and 2) produces new patients who were not even looking for a dentist.  Seek a  professional to implement, monitor and edit your Internet marketing program. 

 InfoStar, the exclusive Seattle Study Club web site partner,  offers a Premier SEO (search engine optimization) and Social Media package that includes among other things a language translator, page titling, YouTube videos, Blogs, a Patient review module, Inter-linking, back-links, content criteria, searchable page titling, individual page IP addresses, call-to-action advertising, a business Facebook, Twitter, a Internet video commercial, a smart-phone application, and more.   The best part is in addition to creating and integrating all of these assets InfoStar monitors, services and edits everything for you daily/weekly/monthly.  They don’t just make the assets, bump fists and leave.  We become your partner in success.

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL