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Thursday, December 6, 2012

SideKick MP – Dental Patient Education Software: Latest Updates & How to Get Them

SideKick MP – General Maintenance Agreement (GMA)http://www.infostarproductions.com/images/sidekickMP_screen.jpg

We recently provided our first update to the new SideKick MP to all customers with an annual SideKick GMA (General Maintenance Agreement). The update included many convenient program operating enhancements, code which will allow for future automatic on-line updates, an administrator management feature, and a large number of updated images and 3D animations.

Don’t Miss Out On Future Updates to the SideKick MP

We have many program updates planed over the next several months.   This will be thefinal opportunity to purchase a $350 annual SideKick GMA without having to first pay for a $500 program update fee.  A SideKick GMA provides technical and training assistance, program content updates and new program features for a 12 month period without an additional fee.
If you’ve previously purchased the SideKick but have not yet upgraded to the new SideKick MP patient education version, please call Sheri for assistance: (916) 988-2323 ext.103. She is able to help you with all aspects of the program from sales, upgrades and GMA’s to one-on-one training for all of your staff.

Why Do I Need a GMA for My Office’s SideKick MP?

In the future, if you would like to purchase a program update you may do so at $500 and receive the latest SideKick program.  At that time you will be offered the option to once again purchase a SideKick GMA subscription at the $350 annual fee.

Helpful Links for the Side Kick MP


(800) 889-4224

Marketing tools for the DENTAL PROFESSIONAL
infostar productions logo

Tuesday, October 30, 2012

InfoStar at the ADA in San Francisco 2012

The InfoStar team had a great time at the ADA in San Francisco earlier this month. For those that weren’t able to come by our booth we had our new SideKickMP available for demo.

Chair-side Dental Patient Education, the SideKick MP

The SideKick MP gives the power of educating the patient directly to the doctor. And this is how it should be because the doctor is the best educator in a practice! Patients expect their doctor to tell them what they need. The problems come with patients not understanding “dental talk.” The SideKick MP provides an instant visual support so patients understand the first time.
The SideKick MP has more features than all of its competitors combined. Extremely fast and easy to use. It also comes with a single office site license, requires no additional hardware, and loads onto your existing server so everyone in the office can use it. The SideKickMP can also be loaded onto individual computers. There are no additional fees, and we also provide tech support.



If you would like a live demo of the SideKickMP please phone Greg (916) 988-2323

Images from ADA in San Francisco

dental patient education - sidekick mp
Seattle Study Club’s Greg Tice with Greg Sconce, Faye, and “Tech Guy” Mike
dental patient education - sidekick mp
InfoStar rep Sheri with Dr. Roth

Dr. Gilio and Greg

dental patient education - sidekick mp
Greg and Dr. Ohannessian
dental patient education - sidekick mp
Dr. Lebrecque and Greg Sconce
dental patient education - sidekick mp
Faye Sconce, Hamilton Dental’s Dr. Chanin and Dr. Whitman
dental patient education - sidekick mp
Dr. Pham and Greg Sconce
dental patient education - sidekick mp
Faye, Dr. Hawkins, Beverlee, Greg
dental patient education - sidekick mp
InfoStar’s Faye & Greg Sconce with Dr. Hawkins’ staff
dental patient education - sidekick mp
Congratulations to Dr. Trinh on ordering a new website!
dental patient education - sidekick mp
Our InfoStar Productions team: Mike (head tech), Sheri (rep), Greg (owner)

Dental Website Design Solutions

Patients expect their dentist to have an informative website. It’s often times the first impression of your practice, and is your 7 days a week, 24 hours a day color brochure that establishes a connection between you and potential dental patients. Did you know that new patients would rather view your dental website than telephone the office?

Unmatched dental website content

InfoStar Dental Content
InfoStar designed dental websites exceed all of our competitors by providing more multimedia dental patient education content in the form of dental procedure animations, images andeducational videos. Additionally, as a courtesy for you, these procedures can be edited to fit specific dental methods and include images of your particular equipment; something no other dental website company will do.

Seattle Study Club partner

Seattle Study Club


(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL
infostar productions logo

Friday, September 28, 2012

ENTER TO WIN $9k in Dental Marketing Tools

InfoStar is giving away a $9,000 marketing package that includes:
- 1 dental website
- 1 brand new SideKick MP patient education program
- 1 Reception-area Showcase DVD presentation

Click Below for Entry, Details, and Terms

infostar productions - specializing in dental websites, facebook, and media
Click for Contest Entry, Details & Rules!
Patients expect their dentist to have a dental practice website. Your dental website is the first impression of your practice. It is your 7 days a week, 24 hours a day dental practice brochure that establishes a connection between you and potential dental patients. Patients would rather view your dental website than telephone the office. When your website creates familiarity and comfort for your potential dental patient they are more likely to pick up the telephone to schedule an appointment. InfoStar can provide a dental website design that will rise to the top of search engines and create a favorable impression for your existing and potential dental patients.
SEO
Search Engine optimization (SEO) plays a significant role when it comes to converting web site visitors into new patients. Just because you have a web site does not mean it will be found through popular search terms. When the correct SEO techniques are integrated, monitored and continually updated, a web site can result in more potential new patients contacting your office.
Social Media
Social media marketing is a very popular way to attract new patients. Social media marketing can reach patients who may already have a dentist or attract a patient who was not even looking for a dentist. Social media enhances your branding as it increases more touches to your web site. A well run Internet marketing program will accomplish two things; 1) add value to your web site in its quest to have it ranked onto page 1 in a search, and 2) produces new patients who were not even looking for a dentist. There is an art to integrating everything together. It requires an experienced professional to implement, monitor and edit your Internet marketing program.
Facebook Icon Twitter Icon YouTube Icon Google Places Icon Blog Icon Google Plus Icon
The dental SideKick MP is the most user friendly chair-side patient education program in dentistry. All of its competitors have movies which are generally played before the doctor enters the room. Doctors have asked for a program to allow them to show a procedure explanation without having to play a movie.
The new release of the dental SideKick MP is loaded with more useful features than all other patient education programs combine. Some of the great features that make the SideKick MP unique are features like: Email any procedure, Print any procedure, Smile Imaging, a Design mode to allow you to modify how a procedure looks, or bring in your own content to a procedure, Add your OWN procedure, Create movie play sequences, Patient line-up & tracking, and more than we can simply list here!
Showcase your practice in the reception area and in the operatories with a custom presentation. Presentations are available on DVD or CD. Presentations play continuously, silent and unattended in the reception area, networked to rooms, or will play as a computers screen saver. An InfoStar custom presentation establishes a higher comfort level with patients. It’s the professional, non-intrusive way to introduce the doctor, his/her biography, the dental team, high-tech equipment benefits, special procedures, financial policies, case illustrations and more. This custom presentation helps a patient understand more about today’s dentistry and that there is a difference between dental practices. All presentations can easily be changed or updated as needed.

Contact InfoStar

Unlike other companies who charge a cheap monthly fee then rope you into a one or two year contract, InfoStar does not write term agreements. We will continue to earn your business month-after-month, just the way it should be.

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL
infostar productions logo

Friday, August 31, 2012

How Does SEO & Social Media Work for Dentists?

Websites & Facebook for Dentists

For the past 2 years we have been re-developing websites with a technology that Google embraces. For those clients who have been on our SEO & Social Media program with a new website for at least 6-months or longer we have some pretty impressive results (See the attached report).
You may want to see the type of reports we provide to our clients —http://www.infostardentalwebsites.com/reporting
You may also want to see what our clients are saying about this new approach  –
http://www.infostardentalwebsites.com/testimonials, we can make a difference. The Internet is now the No.1 marketing channel for new patients in dentistry and when it’s done correctly it has a much higher ROI than any other form of advertising. I would like to help. I am requesting a telephone appointment to discuss some details.
facebook dentist stats
click to view full size

Dental Website Design Solutions

Patients expect their dentist to have a dental practice website. Your dental website is the first impression of your practice. It is your 7 days a week, 24 hours a day color brochure that establishes a connection between you and potential dental patients. Patients would rather view your dental website than telephone the office. When your website creates familiarity and comfort for your potential dental patient they are more likely to pick up the telephone to schedule an appointment. InfoStar can provide a dental website design that will rise to the top of search engines and create a favorable impression for your existing and potential dental patients.

Search Engine Optimization: What we do to promote your dental website…

  • Analysis of website competition
  • Research Google & validate search terms
  • Custom SEO formula implementation into your website
  • Daily monitoring
  • Weekly search term performance tracking
  • Weekly on-going website updates to keep your dental website high in the search engine rankings
  • Monthly Client Reports on the websites search ranking progress
Combined with SEO, Social Media Marketing plays an important role in achieving and maintaining top search results and can contribute immensely to an overall Internet marketing program.

Facebook for Dentists & other Social Media

Social media marketing is a very popular way to attract new patients. Social media marketing can reach patients who may already have a dentist or attract a patient who was not even looking for a dentist. Social media enhances your branding as it increases more touches to your web site. A well run Internet marketing program will accomplish two things; 1) add value to your web site in its quest to have it ranked onto page 1 in a search, and 2) produces new patients who were not even looking for a dentist. There is an art to integrating everything together. It requires an experienced professional to implement, monitor and edit your Internet marketing program.
InfoStar offers a Premier SEO and Social Media package that includes among other things a language translator, page titling, YouTube videos, Blogs, a Patient review module, Inter-linking, back-links, content criteria, searchable page titling, individual page IP addresses, call-to-action web site advertising, a business Facebook, a Google Plus account, Twitter, a Internet video commercial, a smart-phone application, and more. The best part is in addition to creating and integrating all of these assets is that InfoStar monitors, services and edits everything for you daily/weekly/monthly. We don’t just make the assets, bump fists and leave. We become your partner in success. We do everything for you and we encourage you to participate as much as possible. We don’t require a signed term agreement. We will earn your business month-after-month.
There are over 1 billion daily users participating in social media. How many of them are you attracting from your community to your practice? Do you know how? We do!

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL
infostar productions logo

Thursday, August 2, 2012

Side Kick MP: Dental Patient Education

CUSTOM  MULTI-PLATFORM PATIENT EDUCATION SOFTWARE FOR DENTISTS

InfoStar Productions (Rancho Cordova, CA), developer of the popular SideKick chair-side patient education program, announces “SideKick MP”  customized multi-platform patient education program.  The SideKick MP is compatible with PC / MAC, network servers, the Cloud,  tablets and smart-phones.
SideKick MP is a robust, user-friendly program that has more useful features than all of its competitors combined.  In addition to a dynamic load of motion graphic and 3D procedure images and movies the new custom SideKick MP allows you to add your own procedure images anywhere within the program.  The default program is audible in English and Spanish. 

Users can edit procedure and informed consent text on-the-fly and translate text into 25 multiple languages.  The SideKick MP includes many new and enhanced features such as a new continuous play “looping” movie module, a smart menu, an email module that addresses your own images, and clear audio/video operation instructions.  Users receive new procedure updates on-line.  The SideKick MP comes with a site license and there are no on-going fees.

Feature List

Below is a list of all of the features you have at your fingertips while using the SideKick MP dental patient education program.

Compatible with PC – Mac – Online

The SideKick MP is flexible enough that it can be installed on PC & Mac-based computers, on a central office server, or even online…. Click Here for More

Extremely easy to use

InfoStar developed the SideKick MP dental patient education software with the dentist in mind. It needed to be quick and efficient while still leaving them with a lasting impression and that’s exactly what we did…. Click Here for More

Add your own procedure images

Quickly add your own images to help explain a procedure. Anything from x-rays to before/after case illustrations will only enhance a dental procedure explanation….Click Here for More

Audio procedure explanations

Let the SideKick MP do the explaining for you. The audio feature provides an audio explanation for every procedure so there’s no having to read text…. Click Here for More
Drawing tool
The SideKick MP’s drawing tool doesn’t require expensive touch-screens and quickly lets you draw on any procedure explanation to help get a specific point across…. Click Here for More

Translate into a different language on-the-fly

Instantly translate a procedure explanation’s text into over 25 languages…. Click Here for More

Print any procedure

Print any dental procedure complete with text, image, and any drawings you may have drawn so you can send the patient home to help explain to a loved one…. Click Here for More

E-mail any procedure

The SideKick MP is the ONLY dental patient education program that allows you to easily email a patient a FULL explanation complete with images, animation, movies, and text….Click Here for More

Create your own procedure explanations

We continuously add new procedures requested by our doctors. However, if you need something unique to you, the SideKick MP makes it quick and easy to add your own procedure, with your own text and images…. Click Here for More

Movie play sequence module

Place movies within the SideKick MP into a custom play sequence to be played one-after-another to show a waiting patient a longer educational movie…. Click Here for More

Recording audio for the SideKick MP
sidekick mp package
Has your dental office ordered yet? (916) 988-2323

InfoStar Productions: headquarters in Rancho Cordova, CA
InfoStar Productions
Call and order your SideKick MP today!

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL
infostar productions logo

Monday, June 18, 2012

Internet — What changed over the past 2 years?

How Internet Changes Effect Your Dental Website

Think back two years ago.  The Internet was much, much smaller.  Limited bandwidth and inferior technology limited motion graphics and videos on the Internet.   Google had stopped searching keyword meta-tags…and nobody knew it. Bing was just born.  Facebook was an infant.  There was no Google Plus.  You Tube was just becoming popular.  Social media marketing as we know it today was just  dream.   Tablets and smart-phone were not Internet friendly.
Today, the Internet is huge and it’s still growing out-of-control.   A stifling statistic is that people today spend a much time on the Internet as they do watching television.  There are dozens of new social network components.  Tablet and smart-phone account for 25% of all Internet access.  Facebook has over a billion users worldwide.  Google Plus is making serious noise in the marketing and you can watch TV on the Internet.  Yes, things have changed.  The question is, “Where will it be in 2 more years?”

Where Does Your Dental Practice Website Rank on Google?

Being found on the Internet has become paramount.  Being listed on page1 in a competitive area has become  the jewel of marketing, although a very difficult task to accomplish.  SEO, implemented and monitored by someone who knows what they are doing, has become a valuable commodity.   Even a perfectly developed website is volatile of being listed onto page 1 in a search because Google changes some faction of its search criteria and algorithm values every week.  Nothing stays the same.  Some changes are more significant and impacting than others, but taken as a whole over time these changes impact every website ranking.   Google makes these changes in order to keep a level playing field on the Internet.   The result is that you will require an SEO professional to constantly monitor an make adjustments to your website if you want to be listed onto page 1 in a search.  Look for a professional in the $250-$500 monthly range and don’t sign a terms agreement.  InfoStar Productions charges $350 per month and we will earn your business month-after-month without a contract.

Do Dentists Need Facebook or Other Social Media Marketing?

I am constantly asked if a dental practice should become involved in social media marketing.  I have a quick answer, which is based upon results, “absolutely yes”.  I understand the question, because it is a difficult process to track and/or judge results from social networking.  You will always see some results that you can point to, but its success comes  more in an overall result such as that your phone is ringing more.  What is easily tracked is the number of hits to a website that came from a social media link. 

Social media marketing is like a popularity contest.  

The more visible you are on the Internet the better the results.    Suppose you had a billboard on every street corner in your community, how popular would you be?  That’s what we do for you on the Internet.  We put you everywhere on the Internet in your community and then we integrate and link everything together and with your website.  For those clients who have been of the program for a good length of time we see from 100 to 600 additional monthly hits to a website depending upon market size.  These are hits from people who were not looking for a dentist.  They simply saw something we had placed in the social network that caught their eye and they accessed the website.  It’s called “Pro-active Marketing” and it is the future of dental marketing. We make everything for you and we police, monitor , edit and post everything for you.  Although InfoStar does every everything for you we always invite our clients to participate.  Communication is extremely important.  Understanding all of the components and how they interlink and benefit each other takes experience.  Social media marketing done correctly is an art form.  It takes time and it takes a constant effort.  In my opinion social media marketing will become the No.1 marketing channel for new patients within the next few years.  We are seeing fantastic results today and we are still in the infant stage.  Get involved today!

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL
infostar productions logo

Friday, April 6, 2012

See what customers are saying about the SideKick: chair-side patient education program for dentist

Dr. Bryan Baker
Baker Dental Care
Kings Mountain, NC
InfoStar’s Sidekick chair-side patient education program is the easiest patient education program I have ever used.  It doesn’t just have movies, it has images, animation, and a ton of very useful features.  My patients like to see a quick visual image of my recommended procedure, and when it’s appropriate, I will show them optional procedures and then ask them which procedure they would prefer.  It’s amazing the results I get.  Showing the SideKick has helped my patients to have a better understanding that has resulted with them buying more.  It’s a simple as that.  They appreciate seeing a visual image and having me provide a quick explanation and it only takes a couple of minutes per patient.
The SideKick has just about every procedure I offer and with their new SideKick MPmulti-platform program I can add my own images to the program on the fly.  Every procedure comes with a written explanation that can be played audibly, printed along side of the image, or emailed along with the movie or image to a patient.  The cool part is I can change the text myself and with the new SideKick MP I will be able to translate that text into any one of 50 languages.  The new SideKick MP also works on tablets and smart phones.   The SideKick paid for itself in less than two weeks with the added revenue from procedures that my patients choose rather than the basic dentistry.


(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL
infostar productions logo