Dental Marketing For Your Practice on the Internet
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Everything is going to the Internet. You need to become more involved with Internet marketing in order to put new patients into your chairs. The vast majority of dentists across the county are re-directing their marketing dollars from paper advertising (yellow pages, post cards, etc.) to the Internet and are experiencing a much greater return on investment (ROI). A properly developed web site is extremely important; however, a web site alone does not constitute an Internet marketing program. It is a very important piece, but you need more. A successful Internet marketing program is where the visitor ends up on your web site who was not seeking your web site.
How to be found on the Internet
There are three ways for your web site to be found: 1) type in the web sites domain name or search for the doctors proper name or practice name, 2) perform a Google keyword search that involves the cities name and your search term; e.g. Los Angeles dentist, Orlando implant dentist, veneer dentist in Kansas City, etc., or 3) by in-coming links to your web site from outside sources; e.g. social media marketing, back-linking, advertising, etc.
Be careful, the industry is full of scammers who will promise you the world. No offense intended, but most dentists know what they should be doing and where they need to be, but are naive on how to get there so they make decisions based upon price, thinking it limits exposure and risk only later to be disappointed when they don’t achieve the expected results. Do some research. Get some endorsements. It takes constant work to create a successful Internet marketing program. There are a lot of components to be integrated. You have to have a well developed web site, not just a pretty one, but one that embraces today’s technology and search criteria. You need a comprehensive SEO program for your site to list on page 1 in a search. You need to become pro-active in seeking new patients. Don’t just wait until they find you, go after them. Social media marketing is a very popular way to attract new patients. Social media marketing can reach patients who may already have a dentist or attract a patient who was not even looking for a dentist. Social media enhances your branding as it increases more touches to your web site. A well run Internet marketing program will accomplish two things; 1) add value to your web site in its quest to be ranked onto page 1 in a search, and 2) produces new patients who were not even looking for a dentist. Seek a professional to implement, monitor and edit your Internet marketing program.
InfoStar, the exclusive Seattle Study Club web site partner, offers a Premier SEO (search engine optimization) and Social Media package that includes among other things a language translator, page titling, YouTube videos, Blogs, a Patient review module, Inter-linking, back-links, content criteria, searchable page titling, individual page IP addresses, call-to-action advertising, a business Facebook, Twitter, a Internet video commercial, a smart-phone application, and more. The best part is in addition to creating and integrating all of these assets InfoStar monitors, services and edits everything for you daily/weekly/monthly. They don’t just make the assets, bump fists and leave. We become your partner in success.
(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL
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