Facebook Star Reviews for Your Dental Practice

Facebook Draws Focus to Dental Patient Reviews

If you haven’t noticed yet, Facebook is creating a new way for your dental practice to expand influence and exhibit your office’s credibility. TechCrunch recently reported Facebook is expanding the use of Star Reviews on business pages. While these Reviews have been around for some time, this minor shift will make the reviews your dental practice receives on Facebook much more prominent on it’s Facebook page. A rating from 1 – 5 stars will show right below your dental office’s name along with a link to reviews written by your patients. These new social media changes can create an awesome first impression for potential dental patients and expose your office to a much larger audience.

How do Facebook Reviews Help your Dental Practice?

In order for these new Facebook changes to work, it’s important to consistently encourage patients to visit your Facebook page and to leave a review about their dental experience–and of course because you’re so awesome they’ll give you 5 Stars. When they do this, the review shows up on their own timeline, seamlessly broadcasting your local dentist office to all of their friends, offering instant local advertising (read: “new potential patients”). In addition, with each positive review, your office gains a stronger online reputation. It’s just like old-fashioned word-of-mouth advertising! So, your patients rate your office and tell their friends how easy their root canal was or how much they love their dental implants. Before you know it, Jane Doe is calling you to schedule a cleaning because John Smith said your office has the friendliest staff he’d ever met.

So, next time you’re staff is chatting with a patient, mention your practice’s Facebook page and ask them to leave a review. Consistency is key to helping you gain priceless recognition in the ever-changing realm of social media.

Is Your Dental Practice Doing Social Media Right?

Is your office all setup with a Facebook account but not sure about what to do with it?  Here at InfoStar Productions we have an experienced team of social media professionals. Facebook is a very popular way to attract new dental patients. If you need help or your staff needs mentoring, give us a call today and ask about our social media services for dentists (800) 889-422

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL

Don’t Let Your Dental Website Lose Its Teeth!

Websites for your Dental Practice

In today’s digital world, your website is the primary form of communication between you and your patients. They rely on it to learn about you and your dental practice, set up appointments, and stay informed about their oral health. But, just like a beautiful smile, a successful website needs regular upkeep and can always be improved! Therefore, it is important to invest in updating your website’s information, technology, and aesthetic appeal.

The web has become an integral part of virtually everybody’s daily life—2.4 BILLION people are on the web everyday!* But, because the internet is always evolving, great websites for dentists must evolve along with it. New technologies like HTML5, mobile apps, and Social Media have quickly become mainstream and incorporating them will help your website engage, excite, and attract both new and potential patients to your practice. You would not let your own teeth decay so don’t let your website either!

Take a look at these before and after snapshots to see the vast improvements InfoStar implemented for Dr. Don Christenson‘s website—ensuring a strong web presence!

About InfoStar Productions

InfoStar is a dental practice multimedia and Internet production company that has provided successful marketing and patient education tools for the dental professional since 1993. We work with each of our customers to bring their ideas to life. We continually set new standards in media production with affordable pricing, rich quality and FAST delivery.

InfoStar specializes in creating engaging and beautiful Web Sites with Effective Web Pages, Videos, Customizable content, social media integration, mobile apps, and more! In addition to great web design, InfoStar can effectively manage your SEO & Social Media (e.g. Facebook, Twitter, Google+, Pinterest, Search Engine Optimization).

InfoStar Productions
Phone: 800.889.4224
Email: greg@infostarproductions.com
Web: http://www.infostarproductions.com

Sources:*http://www.thecultureist.com/2013/05/09/how-many-people-use-the-internet-more-than-2-billion-infographic/

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL

Why should your dental practice be involved with social media?

Social Network Marketing for Dentists

Did you know that Facebook is the largest search engine out there! We often get new clients who come asking us for help on how to take down negative comments left from disgruntled patients across all social media platforms. Just because your dental office doesn't have an official dentist business page, doesn't mean you don’t have a presence on Facebook.

Why Social Media for my Dental Practice?

Get Your Practice Found

By having a professional set up your dental office’s Facebook page and other social media accounts, you ensure they are optimized to be found. This is similar to having your website created with Search Engine Optimization (SEO) to be ranked well on Google.

Today with Facebook, Twitter, YouTube and Google+ there are millions if not billions of social media users online daily. Your dental practice will benefit from having a marketing presence in this ever-expanding network of people.

Gain New Dental Patients through Social Media

Social media marketing reaches patients who may already have a dentists and weren’t even looking. Conversion leads are an average of 13% higher when they come from social media.**

This is because once your regular patients like, comment, and share your Facebook posts- all of their friends see it! This domino effect builds your dental office branding, increases website hits, and brings you new patients. Integrating social media, SEO, and your website is an art form. It requires an experienced team of professionals to implement, monitor and edit your practice’s Internet marketing program.

Crunching the Numbers on Leads by Social Network**

• Facebook: 52% of marketers have found a customer in 2013
• LinkedIn: 43% of marketers have found a customer in 2013
• Twitter: 36% of marketers have found a customer in 2013

Do you know how to find out how many patients you’re attracting to your business from social networking? We do! 1-800-889-4224

About InfoStar Productions

InfoStar is a dental practice multimedia and Internet production company that has provided successful marketing and patient education tools for the dental professional since 1993. We work with each of our customers to bring their ideas to life. We continually set new standards in media production with affordable pricing, rich quality and FAST delivery.

Products:
- Web Sites - Effective Web Pages, Videos, Customizable
- SEO & Social Media - Facebook, Twitter, Google +, SEO
- SideKick - Chair-side Patient Eductation
- Showcase - Custom Reception Area DVD Presentation

Sources: *http://www.infostarproductions.com/images/info_graphic.jpg%20BIG **http://www.dr4ward.com/.a/6a00e54fd9f0598833019103c8d1f6970c-pi

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL

InfoStar Productions is in the Spring edition of the Seattle Study Club Journal!

Social Media Advertising

We’re all very excited to have our social media services advertised in the Spring edition of the Seattle Study Club Journal!

Benefits of Social Media Marketing for Dentists

It’s like having a billboard on every street corner of your community. Internet marketing is like a popularity contest and the most popular gets the business!

New patients come from social media. We develop and provide daily management for Facebook, Twitter, GooglePlus and more! InfoStar Productions has a full-time experienced team of professionals providing quality updates and call-to-action postings weekly.

InfoStar does everything for you – everyday! We will not only build your social media accounts branded to your website, we will manage, post, update, and change them for you daily/weekly/monthly. We keep in regular contact with your office connecting us with the latest “what’s new and exciting” information.

We invite you to participate! You will always have access to your accounts.

How Does Social Media Fit into a Dental Practice?

Your website, search engine optimization (SEO), and social media all work hand-in-hand. When this entire package is properly created and maintained, you can expect significant positive results.

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL

InfoStar Productions To Exhibit at AACD 2013 in Seattle

Contact: Jeff Roach
American Academy of Cosmetic Dentistry
Director of Strategic Partnerships
jeffr@aacd.com

InfoStar Productions To Exhibit at AACD 2013 in Seattle

SEATTLE (03/25/2013)—Come and see the latest in dental products and services at the American Academy of Cosmetic Dentistry’s (AACD) annual scientific session, AACD 2013, in Seattle April 24-27, 2013. InfoStar Productions will be exhibiting at booth #1325.

AACD 2013 is cosmetic dentistry’s premier educational event. The event offers attendees hands-on workshops, lectures, social events, and more. The AACD Exhibit Hall is a major focus on the conference, because it’s the go-to spot for dental professionals to learn about the latest products and services. Several socials, including cocktail receptions, daily breakfasts and lunches, will be hosted in the hall.

The AACD anticipates that more than 2,000 dental professionals worldwide will attend the event. The AACD’s membership comprises some of the most well-respected and established cosmetic dentists and laboratory technicians in the world. While the exhibit hall is open to attendees of AACD 2013, those who aren’t attending the meeting can still purchase products and services with daily passes.

“We’re expecting a great turnout at this year’s meeting,” said Jeff Roach, Director of Strategic Partnerships at the AACD. “Seattle is close to where many of our members are located, and it’s also easily accessible to many international dental professionals. AACD 2013 will be the place for great education and the latest in dental technology.”

InfoStar Productions at the AACD

InfoStar is a dental practice multimedia and Internet production company that has provided successful marketing and patient education tools for the dental professional since 1993. We work with each of our customers to bring their ideas to life. We continually set new standards in media production with affordable pricing, rich quality and FAST delivery.

Products

- Web Sites - Effective Web Pages, Videos, Customizable

- SEO & Social Media - Facebook, Twitter, Google +, SEO

- Showcase - Custom Reception Area DVD Presentation

- SideKick - Chair-side Patient Eductation

SideKick MP – Dental Patient Education

The SideKick MP and it’s intuitive/multi-platform interface and arsenal of features makes this the easiest dental patient education system to incorporate into any dental office. Below are a few ways to try out the SideKick MP for yourself with no obligation to buy! InfoStar will be happy to schedule a live online demo for your entire office or simply send you a demo disc for you to install yourself.

AACD Exhibit hall hours

Thursday, April 25, 2013

Exhibit Hall Hours 11:00 am – 7:00 pm

Attendee Lunch 12:00 pm – 2:30 pm

Exhibit Hall Social 5:30 pm – 7:00 pm

Friday, April 26, 2013

Exhibit Hall Hours 11:00 am – 7:00 pm

Attendee Lunch 12:00 pm – 2:30 pm

Exhibit Hall Social 5:30 pm – 7:00 pm

Saturday, April 27, 2013

Exhibit Hall Hours 11:00 am – 2:00 pm

Attendee Lunch 11:00 am – 1:30 pm

For more information, visit www.aacdconference.com

About the AACD

The AACD is the world’s largest non-profit member organization dedicated to advancing excellence in comprehensive oral care that combines art and science to optimally improve dental health, esthetics, and function. Comprised of more than 6,400 cosmetic dental professionals in 70 countries worldwide, the AACD fulfills its mission by offering superior educational opportunities, promoting and supporting a respected Accreditation credential, serving as a user-friendly and inviting forum for the creative exchange of knowledge and ideas, and providing accurate and useful information to the public and the profession

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL

SideKick MP – Dental Patient Education Software: Latest Updates & How to Get Them

SideKick MP – General Maintenance Agreement (GMA)

We recently provided our first update to the new SideKick MP to all customers with an annual SideKick GMA (General Maintenance Agreement). The update included many convenient program operating enhancements, code which will allow for future automatic on-line updates, an administrator management feature, and a large number of updated images and 3D animations.

Don’t Miss Out On Future Updates to the SideKick MP

We have many program updates planed over the next several months.   This will be thefinal opportunity to purchase a $350 annual SideKick GMA without having to first pay for a $500 program update fee.  A SideKick GMA provides technical and training assistance, program content updates and new program features for a 12 month period without an additional fee.

If you’ve previously purchased the SideKick but have not yet upgraded to the new SideKick MP patient education version, please call Sheri for assistance: (916) 988-2323 ext.103. She is able to help you with all aspects of the program from sales, upgrades and GMA’s to one-on-one training for all of your staff.

Why Do I Need a GMA for My Office’s SideKick MP?

In the future, if you would like to purchase a program update you may do so at $500 and receive the latest SideKick program.  At that time you will be offered the option to once again purchase a SideKick GMA subscription at the $350 annual fee.

Helpful Links for the Side Kick MP

SideKick MP – Online Demo

SideKick MP – How To Use Specific Features “Online User Guide”

SideKick MP – Upcoming Dental Shows & Booth Numbers

SideKick MP – Testimonials

SideKick MP – Distributors

(800) 889-4224

Marketing tools for the DENTAL PROFESSIONAL

ENTER TO WIN $9k in Dental Marketing Tools

InfoStar is giving away a $9,000 marketing package that includes:
- 1 dental website
- 1 brand new SideKick MP patient education program
- 1 Reception-area Showcase DVD presentation

Click Below for Entry, Details, and Terms

Click for Contest Entry, Details & Rules!

InfoStar is a dental practice multimedia and Internet production company that has provided successful marketing and patient education tools for the dental professional since 1993. We work with each of our customers to bring their ideas to life. We continually set new standards in media production with affordable pricing, rich quality and FAST delivery.Products:
- Web Sites – Effective Web Pages, Videos, Customizable
- SEO & Social Media – Facebook, Twitter, Google +, SEO
- SideKick – Chair-side Patient Eductation
- Showcase – Custom Reception Area DVD Presentation

Web Site Solutions

Patients expect their dentist to have a dental practice website. Your dental website is the first impression of your practice. It is your 7 days a week, 24 hours a day dental practice brochure that establishes a connection between you and potential dental patients. Patients would rather view your dental website than telephone the office. When your website creates familiarity and comfort for your potential dental patient they are more likely to pick up the telephone to schedule an appointment. InfoStar can provide a dental website design that will rise to the top of search engines and create a favorable impression for your existing and potential dental patients.

SEO & Social Media Services

SEO
Search Engine optimization (SEO) plays a significant role when it comes to converting web site visitors into new patients. Just because you have a web site does not mean it will be found through popular search terms. When the correct SEO techniques are integrated, monitored and continually updated, a web site can result in more potential new patients contacting your office.

Social Media
Social media marketing is a very popular way to attract new patients. Social media marketing can reach patients who may already have a dentist or attract a patient who was not even looking for a dentist. Social media enhances your branding as it increases more touches to your web site. A well run Internet marketing program will accomplish two things; 1) add value to your web site in its quest to have it ranked onto page 1 in a search, and 2) produces new patients who were not even looking for a dentist. There is an art to integrating everything together. It requires an experienced professional to implement, monitor and edit your Internet marketing program.

     

Patient Education

The dental SideKick MP is the most user friendly chair-side patient education program in dentistry. All of its competitors have movies which are generally played before the doctor enters the room. Doctors have asked for a program to allow them to show a procedure explanation without having to play a movie.

The new release of the dental SideKick MP is loaded with more useful features than all other patient education programs combine. Some of the great features that make the SideKick MP unique are features like: Email any procedure, Print any procedure, Smile Imaging, a Design mode to allow you to modify how a procedure looks, or bring in your own content to a procedure, Add your OWN procedure, Create movie play sequences, Patient line-up & tracking, and more than we can simply list here!

Dental Showcase

Showcase your practice in the reception area and in the operatories with a custom presentation. Presentations are available on DVD or CD. Presentations play continuously, silent and unattended in the reception area, networked to rooms, or will play as a computers screen saver. An InfoStar custom presentation establishes a higher comfort level with patients. It’s the professional, non-intrusive way to introduce the doctor, his/her biography, the dental team, high-tech equipment benefits, special procedures, financial policies, case illustrations and more. This custom presentation helps a patient understand more about today’s dentistry and that there is a difference between dental practices. All presentations can easily be changed or updated as needed.

Contact InfoStar

Unlike other companies who charge a cheap monthly fee then rope you into a one or two year contract, InfoStar does not write term agreements. We will continue to earn your business month-after-month, just the way it should be.

Phone: (916) 988-2323
Fax: (916) 635-4022
Email: Greg@InfoStarProductions.com
Web Site: InfoStarProductions.com

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL

How Does SEO & Social Media Work for Dentists?

Websites & Facebook for Dentists

For the past 2 years we have been re-developing websites with a technology that Google embraces. For those clients who have been on our SEO & Social Media program with a new website for at least 6-months or longer we have some pretty impressive results (See the attached report).

You may want to see the type of reports we provide to our clients —http://www.infostardentalwebsites.com/reporting

You may also want to see what our clients are saying about this new approach  –
http://www.infostardentalwebsites.com/testimonials, we can make a difference. The Internet is now the No.1 marketing channel for new patients in dentistry and when it’s done correctly it has a much higher ROI than any other form of advertising. I would like to help. I am requesting a telephone appointment to discuss some details.

click to view full size

Dental Website Design Solutions

Patients expect their dentist to have a dental practice website. Your dental website is the first impression of your practice. It is your 7 days a week, 24 hours a day color brochure that establishes a connection between you and potential dental patients. Patients would rather view your dental website than telephone the office. When your website creates familiarity and comfort for your potential dental patient they are more likely to pick up the telephone to schedule an appointment. InfoStar can provide a dental website design that will rise to the top of search engines and create a favorable impression for your existing and potential dental patients.

Search Engine Optimization: What we do to promote your dental website…

• Analysis of website competition
• Research Google & validate search terms
• Custom SEO formula implementation into your website
• Daily monitoring
• Weekly search term performance tracking
• Weekly on-going website updates to keep your dental website high in the search engine rankings
• Monthly Client Reports on the websites search ranking progress

Combined with SEO, Social Media Marketing plays an important role in achieving and maintaining top search results and can contribute immensely to an overall Internet marketing program.

Facebook for Dentists & other Social Media

Social media marketing is a very popular way to attract new patients. Social media marketing can reach patients who may already have a dentist or attract a patient who was not even looking for a dentist. Social media enhances your branding as it increases more touches to your web site. A well run Internet marketing program will accomplish two things; 1) add value to your web site in its quest to have it ranked onto page 1 in a search, and 2) produces new patients who were not even looking for a dentist. There is an art to integrating everything together. It requires an experienced professional to implement, monitor and edit your Internet marketing program.

InfoStar offers a Premier SEO and Social Media package that includes among other things a language translator, page titling, YouTube videos, Blogs, a Patient review module, Inter-linking, back-links, content criteria, searchable page titling, individual page IP addresses, call-to-action web site advertising, a business Facebook, a Google Plus account, Twitter, a Internet video commercial, a smart-phone application, and more. The best part is in addition to creating and integrating all of these assets is that InfoStar monitors, services and edits everything for you daily/weekly/monthly. We don’t just make the assets, bump fists and leave. We become your partner in success. We do everything for you and we encourage you to participate as much as possible. We don’t require a signed term agreement. We will earn your business month-after-month.

There are over 1 billion daily users participating in social media. How many of them are you attracting from your community to your practice? Do you know how? We do!

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL

Internet — What changed over the past 2 years?

How Internet Changes Effect Your Dental Website

Think back two years ago.  The Internet was much, much smaller.  Limited bandwidth and inferior technology limited motion graphics and videos on the Internet.   Google had stopped searching keyword meta-tags…and nobody knew it. Bing was just born.  Facebook was an infant.  There was no Google Plus.  You Tube was just becoming popular.  Social media marketing as we know it today was just  dream.   Tablets and smart-phone were not Internet friendly.

Today, the Internet is huge and it’s still growing out-of-control.   A stifling statistic is that people today spend a much time on the Internet as they do watching television.  There are dozens of new social network components.  Tablet and smart-phone account for 25% of all Internet access.  Facebook has over a billion users worldwide.  Google Plus is making serious noise in the marketing and you can watch TV on the Internet.  Yes, things have changed.  The question is, “Where will it be in 2 more years?”

Where Does Your Dental Practice Website Rank on Google?

Being found on the Internet has become paramount.  Being listed on page1 in a competitive area has become  the jewel of marketing, although a very difficult task to accomplish.  SEO, implemented and monitored by someone who knows what they are doing, has become a valuable commodity.   Even a perfectly developed website is volatile of being listed onto page 1 in a search because Google changes some faction of its search criteria and algorithm values every week.  Nothing stays the same.  Some changes are more significant and impacting than others, but taken as a whole over time these changes impact every website ranking.   Google makes these changes in order to keep a level playing field on the Internet.   The result is that you will require an SEO professional to constantly monitor an make adjustments to your website if you want to be listed onto page 1 in a search.  Look for a professional in the $250-$500 monthly range and don’t sign a terms agreement.  InfoStar Productions charges $350 per month and we will earn your business month-after-month without a contract.

Do Dentists Need Facebook or Other Social Media Marketing?

I am constantly asked if a dental practice should become involved in social media marketing.  I have a quick answer, which is based upon results, “absolutely yes”.  I understand the question, because it is a difficult process to track and/or judge results from social networking.  You will always see some results that you can point to, but its success comes  more in an overall result such as that your phone is ringing more.  What is easily tracked is the number of hits to a website that came from a social media link. 

Social media marketing is like a popularity contest.  

The more visible you are on the Internet the better the results.    Suppose you had a billboard on every street corner in your community, how popular would you be?  That’s what we do for you on the Internet.  We put you everywhere on the Internet in your community and then we integrate and link everything together and with your website.  For those clients who have been of the program for a good length of time we see from 100 to 600 additional monthly hits to a website depending upon market size.  These are hits from people who were not looking for a dentist.  They simply saw something we had placed in the social network that caught their eye and they accessed the website.  It’s called “Pro-active Marketing” and it is the future of dental marketing. We make everything for you and we police, monitor , edit and post everything for you.  Although InfoStar does every everything for you we always invite our clients to participate.  Communication is extremely important.  Understanding all of the components and how they interlink and benefit each other takes experience.  Social media marketing done correctly is an art form.  It takes time and it takes a constant effort.  In my opinion social media marketing will become the No.1 marketing channel for new patients within the next few years.  We are seeing fantastic results today and we are still in the infant stage.  Get involved today!

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL