Internet — What changed over the past 2 years?

How Internet Changes Effect Your Dental Website

Think back two years ago.  The Internet was much, much smaller.  Limited bandwidth and inferior technology limited motion graphics and videos on the Internet.   Google had stopped searching keyword meta-tags…and nobody knew it. Bing was just born.  Facebook was an infant.  There was no Google Plus.  You Tube was just becoming popular.  Social media marketing as we know it today was just  dream.   Tablets and smart-phone were not Internet friendly.

Today, the Internet is huge and it’s still growing out-of-control.   A stifling statistic is that people today spend a much time on the Internet as they do watching television.  There are dozens of new social network components.  Tablet and smart-phone account for 25% of all Internet access.  Facebook has over a billion users worldwide.  Google Plus is making serious noise in the marketing and you can watch TV on the Internet.  Yes, things have changed.  The question is, “Where will it be in 2 more years?”

Where Does Your Dental Practice Website Rank on Google?

Being found on the Internet has become paramount.  Being listed on page1 in a competitive area has become  the jewel of marketing, although a very difficult task to accomplish.  SEO, implemented and monitored by someone who knows what they are doing, has become a valuable commodity.   Even a perfectly developed website is volatile of being listed onto page 1 in a search because Google changes some faction of its search criteria and algorithm values every week.  Nothing stays the same.  Some changes are more significant and impacting than others, but taken as a whole over time these changes impact every website ranking.   Google makes these changes in order to keep a level playing field on the Internet.   The result is that you will require an SEO professional to constantly monitor an make adjustments to your website if you want to be listed onto page 1 in a search.  Look for a professional in the $250-$500 monthly range and don’t sign a terms agreement.  InfoStar Productions charges $350 per month and we will earn your business month-after-month without a contract.

Do Dentists Need Facebook or Other Social Media Marketing?

I am constantly asked if a dental practice should become involved in social media marketing.  I have a quick answer, which is based upon results, “absolutely yes”.  I understand the question, because it is a difficult process to track and/or judge results from social networking.  You will always see some results that you can point to, but its success comes  more in an overall result such as that your phone is ringing more.  What is easily tracked is the number of hits to a website that came from a social media link. 

Social media marketing is like a popularity contest.  

The more visible you are on the Internet the better the results.    Suppose you had a billboard on every street corner in your community, how popular would you be?  That’s what we do for you on the Internet.  We put you everywhere on the Internet in your community and then we integrate and link everything together and with your website.  For those clients who have been of the program for a good length of time we see from 100 to 600 additional monthly hits to a website depending upon market size.  These are hits from people who were not looking for a dentist.  They simply saw something we had placed in the social network that caught their eye and they accessed the website.  It’s called “Pro-active Marketing” and it is the future of dental marketing. We make everything for you and we police, monitor , edit and post everything for you.  Although InfoStar does every everything for you we always invite our clients to participate.  Communication is extremely important.  Understanding all of the components and how they interlink and benefit each other takes experience.  Social media marketing done correctly is an art form.  It takes time and it takes a constant effort.  In my opinion social media marketing will become the No.1 marketing channel for new patients within the next few years.  We are seeing fantastic results today and we are still in the infant stage.  Get involved today!

(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL