Facebook Draws Focus to Dental Patient Reviews
If you haven’t noticed yet, Facebook is creating a new way for your dental practice to expand influence and exhibit your office’s credibility. TechCrunch recently reported Facebook is expanding the use of Star Reviews on business pages. While these Reviews have been around for some time, this minor shift will make the reviews your dental practice receives on Facebook much more prominent on it’s Facebook page. A rating from 1 – 5 stars will show right below your dental office’s name along with a link to reviews written by your patients. These new social media changes can create an awesome first impression for potential dental patients and expose your office to a much larger audience.
How do Facebook Reviews Help your Dental Practice?
In order for these new Facebook changes to work, it’s important to consistently encourage patients to visit your Facebook page and to leave a review about their dental experience–and of course because you’re so awesome they’ll give you 5 Stars. When they do this, the review shows up on their own timeline, seamlessly broadcasting your local dentist office to all of their friends, offering instant local advertising (read: “new potential patients”). In addition, with each positive review, your office gains a stronger online reputation. It’s just like old-fashioned word-of-mouth advertising! So, your patients rate your office and tell their friends how easy their root canal was or how much they love their dental implants. Before you know it, Jane Doe is calling you to schedule a cleaning because John Smith said your office has the friendliest staff he’d ever met.
So, next time you’re staff is chatting with a patient, mention your practice’s Facebook page and ask them to leave a review. Consistency is key to helping you gain priceless recognition in the ever-changing realm of social media.
Is Your Dental Practice Doing Social Media Right?
Is your office all setup with a Facebook account but not sure about what to do with it? Here at InfoStar Productions we have an experienced team of social media professionals. Facebook is a very popular way to attract new dental patients. If you need help or your staff needs mentoring, give us a call today and ask about our social media services for dentists (800) 889-422
(800) 889-4224
Marketing tools for the DENTAL PROFESSIONAL
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